Two plans. Pick what fits.

Start with a 30-day free trial on any plan. Pro includes a personal 1-on-1 onboarding call.

Best for solo coaches and brand-new schools

Starter

Everything a solo coach or brand-new swim school needs to launch. Up to 40 active students.

$39.99/month

FREE for verified SSU community members with their member code.

  • Branded coach page + world map listing
  • Digital waivers
  • Class scheduling and attendance
  • Parent portal with auto reminders
  • Stripe Connect payouts (just $0.25 per transaction)
  • Up to 40 active students
  • Email support
Start Free
Most popular for swim schools with staff

Pro

The all-in-one system for swim schools with staff — unlimited students, team tools, and owner reporting.

$79.99/month

SSU community members pay $39.99/mo (50% off) with their member code.

  • Personal 1-on-1 onboarding call with a real swim coach
  • Everything in Starter
  • Unlimited students
  • Your own website (drag-and-drop, photo gallery, videos)
  • Staff portal: shifts, time clock and pay rates
  • Payroll export (PDF/CSV) and email to your accountant
  • Location performance and month-over-month trends
  • Business insights: revenue by type, no-shows, lifetime value
  • Branded emails and broadcasts to every family
  • Ad hoc invoices with Stripe pay links
  • Reviews and testimonials section
  • Priority support
Try Pro free for 30 days

Just $0.25 per successful transaction — that's it. No percentage cut, no per-family fee, no add-on fees. Standard Stripe processing fees apply.

Cancel any time. Upgrade or downgrade as you grow. Pro unlocks your custom landing page, staff portal with payroll, location performance reports, and broadcast tools to scale your school.

More than a booking calendar

Support for the business behind your lessons.

Splash wearing reading glasses, writing notes at a desk
Starter + Pro
Assistant

An assistant that knows your SplashPad

Setup guidance, parent message drafts and growth ideas — with context about your coach account.

Good to know: Usage limits apply. Review answers before you use them.

Splash waving from a car window on a map with route pins
Pro
Travel smart

Make home lessons fit your route

Set your service radius, review the day’s route, and offer practical times for home-lesson requests.

Good to know: Straight-line distance estimates, not live traffic.

Splash counting cash at a desk beside a rising chart
Pro
Bookkeeping

Cleaner records for you and your accountant

Receipts, refunds, fees and net income — exported as PDF, CSV or QuickBooks-ready CSV.

Good to know: Income reporting, not full expense accounting.