Built by a swim school owner, for swim schools and coaches

Run your swim school like a pro.

The all-in-one platform for small swim schools — registration, waivers, payments, staff and payroll, and per-location reporting in one place. Built by working swim instructors inside the Superhero Swim University community.

Connect with 100+ swim coaches on Skool
splashpad.pro · Superhero Swim Academy · Owner dashboard
Revenue · Sept
$19,400
+11% vs Aug
Active students
132
across 2 pools
Staff hours · Sept
212 h
payroll ready
Revenue · all locations · 2026
$127,300 year to date
+31% vs 2025
Lifetime value · top families
  • The Nguyen family · 2 swimmers$4,860
  • The Patel family · 3 swimmers$4,120
  • The Rivera family · 1 swimmer$2,790
By location · vs last month
  • Main pool$12,640 14%
  • Northside Rec$6,760 8%
September payroll$4,660 · sent to accountant
See SplashPad in 17 seconds

Built by a swim school owner. For swim schools.

Sound familiar?

Spreadsheets + Venmo

Chasing payments one family at a time.

Paper waivers

Hunting for the form you know you had.

Payroll by hand

Adding up staff hours the night before payday.

SplashPad replaces all of it — one login for you, your staff, and every family.

Loved by swim schools and coaches

4.9 averagefrom 7 verified coaches71% say it’s helping their business a lot
Verified coach

“Become more professionally minded, one stop all inclusive service for our families and swim coaches. Truly a blessing!”

Natalia Acebo
Natalia Acebo
A Cheerful Heart LLC
Verified coach

“The simplicity of the entire system is only getting better every single day. Every time I have a problem, they are able to update it, fix it, and add new features extremely fast.”

Jacob S.
Jacob S.
Superhero Swim · West Palm Beach
Verified coach

“It has made taking payments easier and keeping up with my clients more manageable!”

Swim with Kerry
Swim with Kerry
Above Ground Pool
Verified coach

“SplashPad is everything a small swim school needs, and being able to easily access support and have a hand in requesting/inspiring specific updates is easily the best part. SplashPad has saved me hours of scheduling and administrative maintenance, as well as searching for "the perfect CRM". I love that it's made for what we do, and I love that it's user-friendly for both coaches and parents. It truly is a mini iClass Pro in the best way possible, not too complicated but still offers just the right amount of customization for each school.”

Madison Palmer
Madison Palmer
Palmer Swim Method · Winthrop, MA
Verified coach

“It has allowed us to have our own online signup portal and really streamlined registrations!”

Warrior Swim School
Warrior Swim School
Wawasee Middle School Pool · Syracuse, IN
Verified coach

“I love that i don't need a separate place to sign waivers. It had helped keep track of payments.”

Janelle Steury
Janelle Steury
Lively Learning Education Swim · New Haven, Indiana
Verified coach

“everything is easier now very easy id recomend it to anyone”

gareth swimming

“I replaced 3 tools and a stack of paper waivers with SplashPad in a weekend.”

Marina K.
Bay Area, CA

“Parents love the registration flow. I love that I never chase payment again.”

Jordan T.
Austin, TX

“SplashPad paid for itself in the first month. Tripled my enrollment in 6 months.”

Rio M.
Miami, FL
Coach directory

Every SplashPad coach, on the map

Parents search a city, click a pin, and register from your page.

SplashPad coaches

Find a SplashPad coach near you

35 verified instructors on the platform.

2
Leaflet © OpenStreetMap contributors
One platform for every stage

Start solo. Hire your first coach. Open a second pool.

The tools unlock as your team grows. Nothing to migrate, ever.

Stage 1

Solo coach

Just you and your swimmers. Look professional from day one.

  • Branded registration page + waivers
  • Stripe payments, credits & refunds
  • Class scheduling, roster & attendance
  • Parent portal with reminders
Pro
Stage 2

Adding staff

Your first hires get their own login — and you get your weekends back.

  • Staff portal: only their classes & students
  • Shifts, mobile time clock & pay rates
  • Payroll export (PDF/CSV) to your accountant
  • Branded emails & broadcasts to every family
Pro
Stage 3

Multi-location school

Two pools or five — see the whole business in one dashboard.

  • Per-location revenue, enrollments & staff hours
  • Month-over-month trends per pool
  • Revenue by class type & no-show rates
  • Lifetime value for every family

Already have staff? You're exactly who Pro was built for.

Everything in one platform

Everything a small swim school needs.

Pro

Your own website

Drag-and-drop landing page with your logo, colors, photos, videos, and a 1-click apply button. Mobile-first, SEO-ready.

Parent portal + waivers + reminders

Parents enroll, sign digital waivers, and get automatic reminders before lessons.

Pro

Staff portal, shifts, time clock & payroll

Invite coaches, set pay rates, schedule shifts, track hours, and export payroll in one click.

Class scheduling + roster

Weekly class blocks, capacity, attendance, and your week at a glance.

World map of coaches

Get found by parents searching their city.

Reach your whole client list

Branded broadcast emails to your entire roster in one click.

Community

Stay connected with your coach community

Share lesson plans, swap pricing playbooks, and grow alongside 100+ swim instructors in the SSU Skool community.

Up and running in 15 minutes

A guided wizard walks you through every step. No tech skills needed.

01

Set up your profile

Add your bio, certifications, photo, location, and brand colors.

02

Share your link

Get a branded URL like splashpad.pro/coach/yourname and start sharing it with families.

03

Start enrolling

Parents register, sign waivers, and pay — all in one beautiful flow.

See everything SplashPad can do

One video, every feature — watch Splash walk through the whole platform, then pick the plan that fits below.

No card required to start. Cancel anytime.

Switching from another platform?

Coaches like you save ~$900/yr by ditching percentage fees.

Median vs. percentage-fee platforms at 20 lessons/week, $50/lesson, on SplashPad Pro. Plug in your own numbers.

Two plans. Pick what fits.

Start with a 30-day free trial on any plan. Pro includes a personal 1-on-1 onboarding call.

🎉 Free for SSU members
Best for solo coaches and brand-new schools

Starter

Everything a solo coach or brand-new swim school needs to launch. Up to 40 active students.

$39.99/month

Free for SSU Community members

Apply your code at signup — you'll never be charged as long as you're an SSU member.

Join the SSU community →
  • Branded coach page + world map listing
  • Digital waivers
  • Class scheduling and attendance
  • Parent portal with auto reminders
  • Stripe Connect payouts (just $0.25 per transaction)
  • Up to 40 active students
  • Email support
Start Free
🎉 50% off for SSU members
Most popular for swim schools with staff

Pro

The all-in-one system for swim schools with staff — unlimited students, team tools, and owner reporting.

$79.99/month

50% off for SSU Community members

Apply your code at signup — you'll pay $39.99/mo as long as you're an SSU member.

Join the SSU community →
  • Personal 1-on-1 onboarding call with a real swim coach
  • Everything in Starter
  • Unlimited students
  • Your own website (drag-and-drop, photo gallery, videos)
  • Staff portal: shifts, time clock and pay rates
  • Payroll export (PDF/CSV) and email to your accountant
  • Location performance and month-over-month trends
  • Business insights: revenue by type, no-shows, lifetime value
  • Branded emails and broadcasts to every family
  • Ad hoc invoices with Stripe pay links
  • Reviews and testimonials section
  • Priority support
Try Pro free for 30 days

Just $0.25 per successful transaction — that's it. No percentage cut, no per-family fee, no add-on fees. Standard Stripe processing fees apply.

Cancel any time. Upgrade or downgrade as you grow. Pro unlocks your custom website, the staff portal with payroll, location performance reports, and broadcast tools to scale your school.

Ready to run your swim school like a pro?

Spin up your branded page, parent portal, and staff tools in under 15 minutes.

Security & trust, by default.

Every account ships with the safeguards families expect from a modern software platform.

Stripe-only card capture
Your card never touches our servers
2FA on every account
TOTP + email codes, one tap to enable
Breach-checked passwords
Leaked passwords blocked at signup
Full audit log
Every charge, refund & credit tracked
Splash the SplashPad hero mascot

Hi, I'm Splash! Click Start Tour and I'll show you around.